The Registry

The official
.seo namespace.

The .seo TLD is the permanent, onchain, category-specific namespace for the SEO industry. Built on Freename. Operated independently. Owned forever.

What we do

The official
.seo registry.

dotseo.domains is the official information hub and registry for the .seo top-level domain — the permanent onchain namespace for the entire SEO industry.

We registered .seo to fix a real problem: SEO identities are built on infrastructure that can be taken away. Registrars change pricing. Domains expire. Agencies fold and websites disappear.

The mission

Every name.
Permanent.

The SEO industry has built thousands of legitimate agencies, tools, and personal brands. Almost none of them own their digital identity permanently.

We registered the .seo TLD onchain to fix that — one TLD, every name, owned forever.

How it works

The infrastructure
behind the dot.

01
The TLD

.seo is a top-level domain — the same category as .com, .org, or .io. Every address registered beneath it is a second-level domain with full TLD ownership rights.

02
Freename

The .seo TLD is registered and operated via Freename — one of the leading blockchain domain infrastructure platforms. Freename provides the onchain layer that makes permanent ownership possible.

03
Onchain

Every registration is minted on the blockchain. The ownership record is immutable, verifiable, and permanent — no registrar can revoke it, no annual fee can expire it.

Trust model

Cryptographic,
not contractual.

Traditional domains rely on a contractual trust model — you trust your registrar to honour their obligations. If they don't, your domain is gone.

The .seo namespace uses a cryptographic trust model. Your ownership record is written to the blockchain. Verifying it requires no intermediary. Transferring it requires no permission.

The key holder is the owner. Full stop.

Technical specs

Registry
specifications.

TLD .seo
Operator kooky
Founded 2026
Infrastructure Freename
Chain Blockchain (onchain)
Renewal None — permanent
ICANN Alternative namespace
Registration get.dotseo.domains
Operated by

Built solo.
By kooky.

dotseo.domains is built and operated independently by kooky — an onchain operator running multiple registries across categories. No corporation. No board. Direct contact, direct decisions.

↗ Learn more about the operator
FAQ

Registry questions.
Answered.

Is this affiliated with any SEO media outlet or platform?

No. dotseo.domains is the official registry for the .seo top-level domain. It is not affiliated with any SEO software platform, agency network, or media publication.

Who runs dotseo.domains?

dotseo.domains is built and operated independently by kooky — the onchain operator who registered the .seo TLD. Solo-built, direct-contact, no corporate intermediaries.

Does .seo resolve in standard browsers?

Not natively — .seo operates outside the ICANN system and requires compatible Web3 infrastructure for full browser resolution. The ownership record is real, permanent, and verifiable regardless of browser resolution.

What blockchain is used?

The .seo TLD operates via Freename's infrastructure. Domains can be minted on the blockchain of your choice — the ownership record is permanently recorded and cryptographically verifiable.

Can my domain be taken away?

No. The ownership record is onchain and immutable without the key holder's authorisation. No registrar, no government, no platform can revoke it.

Are there annual fees?

No. Registration is a one-time event. There are no annual renewal fees, no maintenance costs, and no expiry dates.

How do I register a .seo domain?

Go to get.dotseo.domains, search your handle, and register. The process is straightforward and handled through Freename.

Can I contact the registry directly?

Yes — use the contact page or reach out via the partnerships page for business enquiries. Every message is reviewed personally.

Your SEO domain.
Register once. Own forever.

The official .seo domain registry. from $5. No annual renewal fees.

Get your .SEO domain →