Blog

The .seo perspective
on SEO, identity, and what's next.

We observe the SEO industry — agencies, tools, brands, and what onchain domain identity changes for all of them.

All The .seo TLD Onchain Domains SEO Brand Identity SEO Industry SEO Business
The .seo TLD
Why your SEO domain is your first signal — before the content, before the click
In SEO, every signal counts. Your domain extension is one of the loudest signals you control. Here's what .seo changes.
7 min readRead →
Onchain Domains
What onchain domain ownership means for SEO professionals
You've built your brand on a domain you rent. Here's what it means to actually own it — permanently, onchain.
8 min readRead →
SEO Brand Identity
SEO brand identity: why the dot matters more than the name
agency.seo says something .com can't. The TLD is part of the brand. Here's why that matters in a competitive market.
6 min readRead →
SEO Industry
The SEO industry in 2026: what the numbers say about where it's heading
A $100B+ market, consolidating agencies, and an infrastructure layer that hasn't caught up. Yet.
9 min readRead →
Onchain Domains
x402 and what it means for SEO domain identity in the age of AI agents
When AI agents start transacting autonomously, your domain becomes more than a URL. Here's what x402 changes.
7 min readRead →
SEO Business
First-mover in the .seo namespace: the window is open, and it won't stay that way
The best addresses in the SEO namespace are unclaimed. The pattern repeats with every new namespace — early is cheap, late is expensive.
5 min readRead →

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